Augmented Reality • UX Design • UI Design • Design Strategy • Concept
In 2020, I was selected to conceptualize future of grocery shopping for Walmart. The project was part of Innovation Bootcamp and 8 people were selected from the organization to participate in it.
Project Details
2 months | Team of 5 | Lead Designer (Myself), 3 Software Engineers and Product Manager
My role
- Evangelizing design thinking and process within my team
- Visual design and video production for the concepts and the presentation
Problem Statement
In the present context of pandemic and over digitization, customers are prioritizing their health above all else. Their focus is shifting towards quality products, convenience over price and saving time to spend more on things that matter to them.
"How might we help Walmart customers to live a healthier life"
Concepts
01 Aisle Scanner
Scanning the aisle to find products based on dietary preferences set by the customer. Functionality can be extended to different diets, nutrition-based filters, products of specific brand, price range etc.
Interview Excerpt: “Due to my restricted diet, I can only eat few foods and I am afraid to try new things for the fear of falling sick” -Chad
A user scans the cereals aisle to locate products which are ideal for a Low FODMAP Diet.
02 Product Scan
Scanning product box or bar code to retrieving product information and getting relevant recommendations based on preferred dietary habits.
Interview Excerpt: “There are so many option that I can't be bothered to analyze all of them before buying. So I just buy my usuals. ” -Chad
User flow for product scanning
03 In-Store Navigation
Guided in-store navigation to find products quickly. For users looking to complete a chore, providing a way to do it more quickly.
Interview Excerpt: “I see grocery shopping as a chore, I want to get done with it as quickly as possible” -Amy
User flow for in-store navigation
Final thoughts
A lot of these concepts are the first step. Once the technology is there, they can be expanded further to address complex customer problems and enhance the shopping experience. Users could input their shopping cart and the app could generate the shortest path around the store. Additionally, products could be marketed to users as they are performing aisle and product scans.
Acknowledgements
Thank you to my team and Walmart for the opportunity to work on future of retail!
And, thank YOU for scrolling till the end.
